Spill The Sound
Laura Graham of L.G. Publicity is the Executive Producer for StreamGM indie music series: Spill The Sound.
Spill The Sound features some of the best indie talent from the North.
With a mission to recapture some of the magic of Generation X music programming, the bi-weekly show blends new and unsigned acts alongside established headliners.
The show is filmed in The Yard Mcr, a former Victorian school in the heart of Manchester’s Cheetham Hill. This unique setting with stunning natural acoustics, partnered with StreamGM’s production team and the support of pioneering digital broadcast technology company Black Magic Design, gives acts a high quality, global platform to promote their music.
Spill The Sound mixes quirky interviews in a bathtub full of plastic balls and hook-a-duck quick fire QnA’s with presenter Louise Schofield. The show is reminiscent of legendary music television programs such as Channel 4’s music show Popworld, Granada TV’s ‘So It Goes’ (hosted by Antony Wilson) & Snub TV, a cult music show that launched The Stone Roses.
Spill The Sound is the latest digital broadcast series for not for profit organisation StreamGM, since it was created in 2021 by the team behind United We Stream.
United We Stream was created by GM Night-time Economy Adviser Sacha Lord, Laura and a small team from Greater Manchester Combined Authority Culture Department in response to the covid lockdowns and government ‘stay home’ campaign. The team raised a staggering £477,000 for various local charities, night time economy outlets and creative freelancers by livestreaming Greater Manchester’s music, DJs and cultural experiences worldwide, and won a string of broadcasting, PR and digital innovation awards for the groundbreaking nine-month project.
Through the remarkable legacy of United We Stream, StreamGM continues to promote the vibrant music and culture from Greater Manchester and create new local, national and global audiences.
About the concept of Spill The Sound, Laura explained: “In the 90’s and 00’s, there were so many regional and national music television shows. Sadly, these days, aside from the BBC’s iconic Later With Jools Holland, which is a simple format that works brilliantly, there isn't any dedicated music television programming anymore. This is such a shame both for audiences and acts alike.
“Music shows were a way for fans to connect with their idols, listen to what they say, look at what they wore and watch music performed live. In turn, bands and artists relied heavily on TV appearances to grow their fan base, reach new audiences and promote their music and brand.
“Music TV was unpredictable, hip, fun, creative and engaging. Nowadays bands can promote themselves in a more controlled form, using radio play, social media platforms, and YouTube, but that doesn’t mean there isn't a market for genre or demographic specific music TV programming anymore.
“The global success of NPR’s Tiny Desk live music sessions on YouTube proves that there is still a huge appetite for niche, digital music broadcasting. As soon as the StreamGM team saw Louise’s pilot of Spill The Sound, a quirky, indie-centric spin on traditional music programming, we saw the potential in the format, and the opportunity to shine a spotlight on brilliant homegrown talent.”