SeeGM
“Greater Manchester is the city of 24-hour party people and these places need people to truly come alive.”
L.G Publicity created a digital campaign with StreamGM & The Manc, to show some serious love and support to the region’s renowned theatres, nightclubs, and live-music venues.
During 15 months of lockdowns and restrictions due to the COVID-19 pandemic, people watched musicals from cars, experienced Zoom parties, solo kitchen discos, and seated half-capacity gigs – but nothing beats the buzz of a live show, right?
Nightclubs were forced to close back in March 2020, and while theatres and live music venues in Greater Manchester were able to open for short periods for performances, this was under strict restrictions around capacity, movement, masks, and social distancing to keep people safe.
When Prime Minister Boris Johnson confirmed that the final stage of the roadmap will commence from 19 July, with the wearing of face coverings, social distancing measures, and mass gatherings due to cease, L.G. Publicity devised a campaign to support Manchester’s cultural venues through this critical stage.
Through a partnership with The Manc and StreamGM SeeGM was born– a digital campaign to shine a bright spotlight on many of the amazing events, club nights, gigs and shows in Greater Manchester.
Through promotional videos, digital content and interviews with some of Greater Manchester’s most respected operators and cultural figures, SeeGM inspired residents to revisit their favourite haunts, buy tickets for future events, and safely experience more of the region’s vibrant culture and nightlife.
SeeGM also encouraged people to post happy memories of times spent at gigs, shows and events on their social media platforms, be kind and respectful to staff, other audience members and partygoers, and share their first experiences of heading ‘out-out’.
As the region’s premier digital media publishers with an audience of over 1.2 million and currently ranked 10th most engaged news publisher in the UK, The Manc was well placed to promote Greater Manchester’s venues alongside multi award wining streaming platform, StreamGM.
“People across Greater Manchester sacrificed so much over the past year or so and I know how much people are looking forward to getting back out properly and enjoying the likes of live music, theatre and our nightlife”
Anna Gledson – Brand Director at The Manc – added: “The Manc were made up to collaborate with StreamGM on such an important campaign.
“SeeGM was a super fun project to amplify marketing and messaging for the many music venues, comedy clubs, nightclubs and all of our region’s other incredible and iconic cultural experiences with reopening.”
