L.G. Publicity featured in Blackmagic Design ‘Case Study’ Media Release

L.G. Publicity’s Laura Graham was recently interviewed for a Blackmagic Design - media release.

As producer of StreamGM’s online indie music series Spill The Sound, she was asked about her experience using Blackmagic Design technology and equipment when the show recently overhauled its live production capabilities, using ATEM live production switchers from Blackmagic Design -the world leading creative video technology organisation.

Filming Spill The Sound with Red Rum Club

StreamGM moved into Cheetham Hill’s The Yard Mcr 10 months ago to collaborate on a number of projects. “We had a couple of meetings with The Yard Mcr owners about collaborating and opening a production office in the building. Our values aligned in so many ways with all of us driven by an immense love of local culture, so the partnership was perfect,” begins StreamGM Producer and co-founder, Laura.

Indie music series “Spill the Sound” was one of the projects to kick start The Yard Mcr & StreamGM’s partnership. The 25 minute show on StreamGM’s website and Youtube channel highlights some of the best music talent breaking through, from across the North of England, blending new and unsigned acts alongside established headliners.

Filming Spill The Sound with Red Rum Club in The Yard Mcr

“The concept was created by presenter Louise Schofield and The Yard Mcr Film (a film collective based at The Yard Mcr), and together we have produced seven episodes featuring amazing bands and artists, such as Red Rum Club and The K’s, which sit on our website and YouTube channel,” Laura explains.

When it came to devising the live streaming workflow for the series, Laura noted, “We needed a camera solution that was both flexible and unobtrusive to capture the dynamic nature of the show, which is comprised of an interview with the artists followed by a live performance.”

Several decisions were made to deliver a quality multicamera production with minimal connectivity and equipment. The solution includes an ATEM Television Studio HD8 ISO live production switcher and Blackmagic Studio Camera 6K Pros coupled with Sigma 18-35mm f1.8 lenses, ensuring consistent images across all cameras.

A second space for the live interviews runs a three camera setup based on the Blackmagic Pocket Cinema Camera 6K Pro digital film camera and the ATEM Mini Extreme ISO, with all cameras from both spaces recording in UltraHD on portable USB-C drives connected directly to each of the cameras.

Filming Spill The Sound with The K’s in The Yard Mcr

The ATEMs also create a multicam DaVinci Resolve project while simultaneously recording all live camera feeds as HD H.264 files with timecode and the final program mix. “With the live stream done, we take the Resolve project and relink the UltraHD camera originals in post, allowing us to polish the edit and grade,” said Laura.

The master audio from the bands’ recordings is remixed using the individual audio stems and then relinked in DaVinci Resolve Studio. Following this, the episodes are delivered in both HD and UltraHD for web and social media.

“The approach ensures a fast turnaround for online delivery that doesn’t compromise quality. We are now at a place where the upgraded workflow has more than halved the time spent on set and in post production,” Laura explained.

Spill The Sound crew meeting

“For the Red Rum Club shoot, we planned for three hours of filming time as we hadn’t shot with a six piece band before,” she continued. “However, through the combination of plug and play Blackmagic technology and working with a punctual, experienced band, we sailed through filming and wrapped in a little under an hour.”

“In partnership with The Yard Mcr, we now have a solid creative and technical foundation to work from and the freedom to be more ambitious with complex shoots, new filming techniques and styles. The talent we showcase on StreamGM will have the best possible production and overall filming experience,” Laura concluded.

Presenter Louise interviewing Jamie from The K’s

Pre production on Spill The Sound has begun, with filming starting in October-december 2024 at The Yard Mcr and TX in January 2025. StreamGM will produce six episodes with Louise Schofield at The Yard Mcr.

For more information on Spill The Sound, produced by Laura Graham, please click here.

To contact Laura about music production projects and campaigns, please email: laura@lgpublicity.com