130k viewers for StreamGM’s broadcast of The Hacienda’s 40th birthday
“The event & stream was a living, breathing, pulsating shrine to an era where a club could pull no profits, yet still become part of the fabric, if not the fabric, of our wonderful wonderful city of Manchester.”
The Hacienda’s birthday livestream was a culturally significant event for Greater Manchester.
House music history truly came alive when the shutters flew up on what is now the Hacienda apartments car park on Whitworth Street, and hundreds of eager ravers spilled in, dancing and singing from start to end.
The eight Hacienda residents each played very different house music sets, which were also enjoyed by another 130,000 viewers watching the high-energy event unfold online on the StreamGM website.
The Hacienda, StreamGM and LG Publicity team grafted from 9am on the Saturday straight through to 2am Sunday ensuring both the livestream broadcast and the real life event was seamless, of the highest quality and gave online viewers a real sense of the buzzing carpark atmosphere.
Coverage of the event was positive and plentiful too with features in various publications such as the Manchester Evening News, The Manc, ILoveMcr and a witty review by top culture and lifestyle blogger; Honorary Manc who declared: “The event and stream was a living, breathing, pulsating shrine to an era where a club could pull no profits yet still become part of the fabric, if not the fabric, of our wonderful wonderful city of Manchester.”
Around 65% of StreamGM’s online audience was U.K. based but also had hoards of international party people watching from New Zealand, Mexico, America, Canada, Dubai, Germany, Spain, Japan, Singapore, Balkans, Brazil, France Italy, Switzerland, Portugal, Greece, Ireland and Jersey.
You can watch the entire live event back on the StreamGM website